E-COMMERCE APP
The mobile application provides consumers with the possibility to buy products using their mobile phones. On the platform, users can keep track of packages, orders, and pending payments. Additionally, the application profile displays account information, delivery addresses, and payment information, available for modification.
Service
E-Commerce
Software
Adobe XD
Adobe Illustrator
Year
2018
Business/User Needs
PRIORITIZE REQUIREMENTS AND NICE TO HAVE FUNCTIONALITIES
Initial meetings with stakeholders helped to identify users' and business goals, which allowed for the prioritization of design functionalities.
Sketching ideas on the board supported the ideation process and helped to distinguish between "nice-to-have" functionalities and actual requirements.
User Research
Creating personas and identifying user’s needs and goals helped map user scenarios and pay closer attention to worst-case scenarios. User research supported the identification of complex actions and pain points throughout the shopping and tracking processes.
Low Fidelity Wireframes
Wireframing acknowledged the design team's content approach and spatial location more efficiently. A simple architecture and menu navigation helped improve the content layout, product information, and alternative functionalities
Application Architecture
New information organization defined sections hierarchy, menu navigation content, and labeling.
Card sorting testing provided information organization, name sections, and information labeling according to the user's mental model.
Final Design
Reflections
The application was divided into sections for prototyping, which contributed to a faster feedback and iteration process. The look and feel was derived from the original e-commerce website, and a new style guide and icons were created to provide consistency throughout the app.
